I’ve heard the same complaint more times than I can count. “I know I need to do an email newsletter, but it’s just not getting done.” People say this month after month, year after year. I’ll admit it; until very recently, I was saying the exact same thing myself. I finally decided to take a closer look at what was really going on, and more importantly, what to do about it.
Once you have your service account set up, you’re ready to start building your list of people to send your ezine to. There are several ways to do this. Add a sign-up box on your website and offer a free gift of some sort for signing up; invite people you meet to go to your website and sign up; ask your friends, colleagues, and existing clients. Now, they will need to do that themselves, which is called opting in. You can’t simply add their names to your list without them knowing it; that’s a no-no. So encourage them to do it, and tell them about your free gift.
Lots of people are trying for the same job at the same point of time. So if you desire to get the job of your choice then you should always try to be the best in the field and should have the best resume possible.
Two weeks later, I had still sent out nothing. But I had finally identified the perceived threat: I was worried about blowing my credibility with my entire audience in one fell swoop. I knew that most people would open the first email just because it came from me, but what about the second email? In order to drive repeat opens, I would need to deliver relevance. The solution: I would send an email newsletter to one person only.
The leaflets have no particular size and it depends on you to choose which size is suitable for flyer printing. You can choose any size from A7 to A3 if you think that the recipient will be comfortable with it. In fact, the A7 size has been found to be useful when delivering on the streets as it can be easily kept in the wallet. But leaflets delivered to the houses are usually in the A5 or A6 sizes depending on how much content you want to put in the leaflet. However, most of the recipients are not affected much by the size of the leaflets. It is the design which can make the campaign successful.
16. Welcome your guests to the venue. Give people at least half an hour to turn up and offer refreshments, and let the attendees socialise a little. The best way to do this is as you welcome your guests, just direct them to the table where the refreshments are, so that they can help themselves.
Plan a release strategy in batches of three every three or four weeks. This will keep you in Google news on a regular basis and keep your name circulating. Given how quick and simple this is – there’s no reason not to!